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商品編號： 9-701-007 出版日期： 2000/07/10 作者姓名： Coughlan, Peter J.;Rukstad, Michael G.;Johnston, Carl 商品類別： Other 商品規格： 25p 再版日期： 2001/05/29 地域： Georgia 產業： Healthcare service industry;Internet service providers 個案年度： 1995 - 2000
商品敘述：
Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances.
涵蓋領域：
Competitive advantage;Corporate strategy;Health care and treatment;Competitive forces;Internet;Strategic alliances
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